417 Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
417 Travel takes its name from Springfield, Missouri’s own area code, which tells you most of what you need to know about how they see themselves. Travis and Michelle Paquin founded the agency in 2015, after more than twenty-five years in the corporate travel world – Marriott and Expedia among the stops – because they wanted a warm storefront where trips get planned face to face, by people who will still be there when you get home. Their story page adds that bookings help causes at home and abroad, and their homepage says Missouri has voted them its best travel agency seven years running. The line under the name reads “Where every journey tells a story.”
The mark earns its study. At left sits a circle split green over ocean blue, crossed by a bold white shape that reads as a bird one moment and a breaking wave the next; beside it, 417 is handwritten in vivid green, and Travel follows in a rounded sans with a small triangular counter hiding in the a. A circle with a horizon in it presses beautifully. The handwriting is the gamble, and we watched those green strokes closely as the depth came up in the render.
The mark, as found
Pressed lengthwise
Two leathers come straight off the circle: a pale sea-blue for the water below the horizon, and a deep forest green for the half above it and the handwritten 417. The black tag prints gold.
Every journey, a story
The companion takes them at their word. An open book, its far page lifting into a breaking wave with a bird rising off the crest, lettered with their own line, “Where every journey tells a story.” An agency that promises a story ought to get a book, and the wave was theirs already, borrowed from the circle. Whether a page can convincingly turn to water at stamp scale was the open question; the render says yes, mostly.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're 417 Travel and you'd like these made real, or anything here changed – say hello through our contact page.