A Sogno Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
A Sogno Travel is Amy Schmidt's practice in Basehor, Kansas. She writes that her first trip to Italy changed her outlook, and the business grew out of that change – personalized journeys through Italy and the wider Continent, with river cruises alongside. Her promise sits right on the homepage, in her own words: “Luxury travel, without the guesswork.”
The mark caught us before the story did. A serif capital A, large enough to carry the whole name, its right leg running on as a long thin slash that crosses a small v below; read together, the initial and the word spell A SOGNO, Italian for a dream. High-contrast serifs press beautifully, since the thick strokes hold the deboss while the thin ones bite. That slash under the crossbar worried us, though. A stroke that fine can close up in the press. On the renders it holds.
The mark, as found
Pressed lengthwise
We ran the lockup the long way on sicilian-brown, which follows the warm café and coastline photography on her site, and on gray-sand, which follows its quiet ivory editorial fields. Black with gold foil completes the set.
Not one size fits all
“Because travel is not one size fits all.” is the line her site keeps returning to, and it is a tailor's line at heart. So we drew a suitcase with a measuring tape thrown across it, the way a fitter drapes one over a shoulder, and set the words beneath. Portrait, so it stands the way a garment stands on a form.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're A Sogno Travel and you'd like these made real, or anything here changed – say hello through our contact page.