Be Well Counseling, Inc. × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For Be Well Counseling, Inc..

For the warm-up, we put the Be Well Counseling logo on the luggage tags. Each tag borrows its leather from the logo itself – pale sea-blue answers the sea-glass field, and dusty lavender answers the periwinkle knot. The cream of the wordmark got a pale greige of its own.

The Be Well Counseling, Inc. logo blind debossed on turquoise, lilac, and gray-sand leather luggage tags.

Next, we took "Get to the Heart of the Matter" at its word. The logo already travels inward, square to diamond to circle, so we drew the journey one layer further – the motto rings the center, and at the center waits a small solid heart.

Black and white Heart of the Matter stamping die artwork created for Be Well Counseling, Inc.

On the catchall tray, in golden tan, it sits where everything lands at the end of the day – whatever you set down comes to rest on the heart of the matter.

The Heart of the Matter design blind debossed on an Arizona leather catchall tray for Be Well Counseling, Inc.

On the toiletry bags it rides quietly in the lower corner, country gray over dark espresso. Looks great when stamped onto the leather.

The Heart of the Matter design blind debossed on country-gray and dark-espresso leather toiletry bags for Be Well Counseling, Inc.

And finally, the line the practice keeps close – Camus, who found in the depths of winter an invincible summer. We drew the winter as a snowflake and set a small sun at its center, with a thin ring of open white between them, the space where the summer was found.

Black and white Invincible Summer snowflake stamping die artwork created for Be Well Counseling, Inc.

A journal tends to get opened in winters of one kind or another, so the cover states what is already inside. Pale sea-blue and pale greige – the pairing their own site keeps.

The Invincible Summer snowflake design blind debossed on turquoise and gray-sand leather journals for Be Well Counseling, Inc.

The keychains carry the same sun through the coldest pocket of the day, in navy and dusty lavender. It looks genuinely beautiful.

The Invincible Summer snowflake design blind debossed on blueberry and lilac leather keychains for Be Well Counseling, Inc.

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Be Well Counseling and you'd like these made real, or anything here changed – say hello through our contact page.