Both Worlds Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Both Worlds Travel is Angie Brandt's Raleigh, North Carolina agency for tailor-made luxury travel, from small-ship cruising to multigenerational journeys, and the whole pitch fits in two words: “Go there.” The brevity is inherited. Angie's grandmother Iris took a 1950s Ford Fairlane on a 4,200-mile road trip to San Francisco; her great grandmother Maria crossed from Iceland to the American Midwest in 1900, steamship then train, at the age of two. A family with that record can afford a short sentence.
The wordmark is what put them in the log. BOTH WORLDS runs across a single line in tall, narrow black capitals, with TRAVEL set small below in widely spaced italics, and condensed capitals of that sort are about the kindest thing you can hand a stamping die; the strokes sit deep and close, so the press lands as one confident bite. A tiny registered mark trails WORLDS on their site, and at tag scale it would shrink to a bruise, so we left it off. The italics gave us pause. Letterspacing that generous usually protects small type under pressure, and it did here, though the terminals soften a touch more than we planned.
The mark, as found
Pressed lengthwise
Country gray sits nearest the monochrome photography that runs through their site, while pale gray-sand answers the ivory room they keep around the wordmark. Black takes it in gold.
Go there.
Their name begs for a picture, so we drew it: two hemispheres side by side, joined by one travel line, above GO THERE in the same tall capitals. Grandfather Jim traced a line like that over Alaskan glaciers in a small prop plane, Angie aboard, the summer before she started ninth grade. Their site puts the creed plainly, “the world is meant to be experienced.” A tag can ride along while you do.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Both Worlds Travel and you'd like these made real, or anything here changed – say hello through our contact page.