Cerulean World Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Cerulean World Travel is a luxury travel advisory in Chicago, founded and led by Carrie Wallace, who states flatly that the firm “doesn’t believe in mediocre vacations.” She has lived in Singapore and in France, and she has explored more than seventy countries and territories; the site reads like the notebook of someone who has actually gone. Very few businesses are named after a color. Cerulean is the blue of high sky over open water, and since our whole trade is pressing marks into colored leather, a brand that carries its palette in its name had already done half our work for us.
The mark sets three loose brush arcs above wide roman capitals – a low horizon, or perhaps the cap of a globe. It lives as white art on a deep navy ground, and a blind deboss works the other way around; the mark becomes shadow pressed into color. We wondered whether the arcs would keep their looseness once translated into a die. On the turquoise proof they nearly stiffen. The blueberry proof is the honest one, and it settled the question for us.
The mark, as found
Pressed lengthwise
We ran the wordmark lengthwise across the tag. Blueberry answers the deep navy ground the white logo stands on, and turquoise answers the name along with the sea-water blues that run through their photography. Black carries the gold.
Forget the planning
The site signs off with “Journey further. Experience more. Forget the planning.” We took the closing clause at its word. On a portrait face, a printed itinerary sheet is caught mid-fold, turning into a paper airplane above the words FORGET THE PLANNING, so the paperwork of a trip becomes the flight.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Cerulean World Travel and you'd like these made real, or anything here changed – say hello through our contact page.