Diego Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Diego Travel is the Miami, Florida practice of founders Maria and Miguel Diego, who plan itineraries the way a bookbinder sews signatures: meticulously, and on purpose. Maria appears on Travel + Leisure’s 2025 A-List of advisors, and the agency works as an independent affiliate of Coastline Travel Group, a Virtuoso member. Their headline reads “CURATING TRAVEL THAT SPEAKS TO YOUR SOUL” – a large promise set in remarkably thin type. Elsewhere the site offers to “curate dreams,” and the meticulous, purposeful trip-building underneath suggests they mean it.
The wordmark did the asking. DIEGO stands in airy blue-gray geometric capitals over a fine rule, and at the rule’s center two small opposing chevrons meet – a departure cue facing an arrival cue on the same line. The surname does quiet work of its own. Set TRAVEL beneath DIEGO in wide letterspaced capitals and the name begins to read like a destination board.
The mark, as found
Pressed lengthwise
Deep blueberry follows the thin navy of the wordmark, and pale gray-sand follows the light supporting type and the site’s generous whitespace. Black is the automatic third and carries the gold foil. One confession from the bench: those strokes are nearly too fine for a die, so we gave them mechanical weight while keeping the letter geometry exactly as drawn, and we worried the airiness would go with the thinness. Most of it stayed.
DIEGO to SOUL
The companion piece is a boarding route. DIEGO sits at one end and SOUL at the other, with an airplane riding the line between them. Beneath the route runs their own sentence, “CURATING TRAVEL THAT SPEAKS TO YOUR SOUL.” Their chevrons already point both directions; we simply let the plane choose one.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Diego Travel and you'd like these made real, or anything here changed – say hello through our contact page.