Divine Travel Design × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Divine Travel Design builds one-of-a-kind custom itineraries and calls the work, in their own capitals, “THE DIVINE DESIGN EXPERIENCE.” The team page names six advisors, Danielle Stephens among them, and the practice claims more than a decade of award-winning expertise in collaboration with Divine Travel Company and the Signature Travel Network. Their site greets you with one exact sentence: “Your Journey begins here.” We place them in Boise, Idaho, on our own reckoning from public listings; their page keeps its address quieter than its promises.
The mark is why we chose them for July. A pale cool-gray rectangle frames a large serif Divine set over small, widely letterspaced capitals, and at the top edge the border breaks. A little airplane has gone through it, angled up and to the right, trailing two short strokes. Most travel logos decorate their frames; this one files a departure. We wanted to know whether a hot die would keep that story once every gray in the mark became one depth of shadow in the grain.
The mark, as found
Pressed
We pressed it on warm country gray, which follows the cool pale gray of their own frame and type, and on a pale sea-blue that answers the clear coastal water running through their site. Black is the automatic third and carries the gold foil.
Your Journey begins here
For the companion we set their invitation in letterspaced capitals, YOUR JOURNEY BEGINS HERE, inside a frame of our own drawing, and let a flight path leave through the top edge the way their airplane does. On a luggage tag the sentence turns literal, since the tag is buckled on at the exact moment a journey begins. Our one worry was whether the escaping line would survive at tag scale; in the renders it holds, though the die will have the final say.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Divine Travel Design and you'd like these made real, or anything here changed – say hello through our contact page.