Earman & Associates Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Earman & Associates Travel works out of Harrisonburg, Virginia, where Diane Earman opened the agency after more than twenty-five years inside the industry, and where her own count of travel experience now runs past forty. The office books everything from honeymoons to corporate group tours, and it stays on the line when a flight cancels under a client far from home. The promise on the door reads “The Gateway to your Getaway.”
The mark is what called us to the bench. EARMAN TRAVEL runs in thin geometric capitals beside a white circle holding a three-point arrow, and the first A is a bare triangle that repeats the arrow's gesture inside the name. On their site the whole lockup sits white on deep night blue, line work of even weight throughout, which is nearly a die drawing already; a stamp only had to agree with it.
The mark, as found
Pressed lengthwise
Blueberry gives the line work the same deep night field it keeps on their own pages, and gray-sand answers with a pale, quiet ground for the same strokes. Black carries the gold. A long, thin wordmark wants the long axis of a tag, so we ran it lengthwise, arrow leading.
The gateway
The tagline did the sketching for us. We swung the pointer open on its circle until it stood ajar like a door, and set THE GATEWAY over TO YOUR GETAWAY in the same thin capitals, so the arrow that picks a direction becomes the opening you walk through. We argued at the bench over whether a three-point arrow could carry a doorframe; the triangular A settled it, since the name had been building small doorways all along.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Earman & Associates Travel and you'd like these made real, or anything here changed – say hello through our contact page.