Endeavor Travel Group × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Endeavor Travel Group is Samantha Bailey's planning practice in Foxborough, Massachusetts, built for busy people who want their travel to arrive already solved. She composes fully customized itineraries in the key of relaxed luxury, with “no research required” of the traveler; you name the half-dreamed trip and the finished route comes back. Stress-free is her word for it. We read her mark and heard the same promise made in a single line.
Her symbol earns the study on drawing alone. A black cursive loop, close to a lowercase f written at speed, runs on through the curl and becomes the fuselage of an airplane seen from above, small tailplane leading to larger swept wings, one aircraft headed right. The pen stays down the whole way. A hundred pixels square is all the live icon gives, far too coarse to cut a die from, so we redrew the stroke at stamp resolution and checked it against the original until the loop turned the same way at every crossing. We kept wondering whether the letterform is an f or an e for Endeavor; the drawing keeps its own counsel, and we pressed what is there.
The mark, as found
Pressed lengthwise
We pressed the redraw lengthwise on two brand leathers, caramel for the warm, unhurried register of her photography and blueberry for the sky the little plane crosses. Black carries the mark in gold.
No research required
The companion design takes her promise at its word. Three loops of scribble, all the open tabs and second-guessing a trip usually costs, unwind into one clean flight line, with NO RESEARCH REQUIRED set along the calm stretch of the stroke. Her clients get the straight part.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Endeavor Travel Group and you'd like these made real, or anything here changed – say hello through our contact page.