Feenstra Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Feenstra Travel works out of Jenison, Michigan, where Melissa Feenstra carries the title “Your Personal Travel Concierge” right on her mark. Her homepage opens by asking “Are you looking to save time and have peace of mind?” and then answers on her behalf, with hosted cruises and escorted land vacations planned from first-hand destination knowledge and long supplier relationships. Her closing line reads “Wherever You Go. . . I Will Help You Get There”, spaced dots and all; on her site it ends in an exclamation point, which our house style leaves at the door, so you will have to picture it. The promise stands either way.
The mark is why we stopped. A pale blue globe drawn entirely from latitude and longitude lines sits inside a ring of fine compass ticks, the four cardinal marks cut a touch longer than the rest, and all of that discipline survives in a source file just 75 pixels tall. We redrew it at stamping resolution before it went anywhere near a die, and we paused over whether a redraw that careful still counts as her mark. We decided it does. Every line follows the original, at a scale a brass die can honor.
The mark, as found
Pressed lengthwise
Blueberry takes the cool travel blue of the wordmark, and turquoise takes the pale cyan of the globe grid and the water that runs through her site’s imagery. Black carries the gold foil, as it always does here.
The concierge bell
Melissa’s own word gave us the companion. A concierge keeps a bell within reach, so we drew one and laid the globe’s grid over its dome, set portrait above TRAVEL CONCIERGE. At luggage-tag scale the full four-word descriptor would close up into fog, so the stamp keeps the two words that carry the job.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Feenstra Travel and you'd like these made real, or anything here changed – say hello through our contact page.