Florecer Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Florecer Travel is Julie Jacobson's travel practice, run from Salt Lake City as best we can place her, and the name carries its own brief: florecer, Spanish for “to flourish, to thrive.” The agency began one morning in San Miguel de Allende. Julie followed a bride riding a donkey into a church procession, then stayed in the town square through the mariachis and the fireworks. By then she had wintered abroad every year for twenty years; she has since gone back to San Miguel nearly a dozen times. Her homepage promises “travel that nourishes your soul” and calls the work “Travel for the modern day explorer.”
Before travel she designed high-end landscapes, and the logo reads like her résumé. A burnt-orange compass drawn as a flower, with a many-rayed sun at the center and four squared petals holding the corners. Beneath it, FLORECER in widely spaced olive capitals, then a small brushed “travel.” A flower that points north was always going to end up on a luggage tag of ours.
The mark, as found
Pressed
Honeyed indian summer takes the burnt orange of the compass, and deep forest green answers the olive wordmark, with a nod to Julie's landscape years. Black carries the mark in gold foil. The many-rayed center worried us at tag scale; in the renders it holds, though we would keep an eye on those fine rays when the die is cut.
To flourish, to thrive
The companion piece grows one flower straight out of a suitcase, above the words TO FLOURISH TO THRIVE. It takes her name at its word. A landscape designer will tell you a plant thrives where the ground suits it; Julie's whole practice argues people do too, and the drawing says so in a single stem.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Florecer Travel and you'd like these made real, or anything here changed – say hello through our contact page.