FlyOver Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
FlyOver Travel by Beach Happy plans journeys from Kansas City, and the name delights us – a travel agency in the middle of what coastal shorthand calls flyover country, cheerfully doing the flying. That reading is ours; the site itself plays the name straight. Kristin Freeman opened the agency in 2017 after a career as a human-resources executive, and what began as a one-person startup grew on referrals into a full-service Kansas City-area team, its headline pairing “Tailored Travel” with “Timeless Memories” over vacations worldwide and destination weddings.
The wordmark earned its place on our bench at the O. FLYOVER sets the letter as two overlapping rings, one orange and one gray, with a small airplane slipping out beneath them and TRAVEL sitting quieter below. Overlap is a hard test for a die. Where the rings cross, the line doubles, and the leather has to hold both edges cleanly at a tag's scale. We wanted to see whether the crossing would survive the deboss. It does, mostly.
The mark, as found
Pressed lengthwise
Indian-summer answers the orange ring while country gray answers the rest of the wordmark, so both leathers were chosen by the logo long before we arrived. Black is the automatic third and carries the mark in gold. One omission, stated plainly: the small BY BEACH HAPPY box at the wordmark's shoulder is owned history, but at luggage-tag scale its letters would press below legibility, so we left it off the stamped family and kept it in the as-found card above.
The tailored route
The little airplane deserved a longer runway, so the companion gives it one. A single plane climbs along a gently stitched flight path, dashes of thread standing in for the dotted routes on old airline maps, with TAILORED TRAVEL set small beneath. Lengthwise again; routes want room.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're FlyOver Travel and you'd like these made real, or anything here changed – say hello through our contact page.