FOMO Travel Co × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
FOMO Travel Co is Sherri Nissen's second act, taken up after a long career in education. The travel itch has old roots; she and her husband spent a year living in Australia on a teacher exchange, and years later she planned a customized twenty-one-day European trip for their family of four. Her homepage promises “Never Have Fear Of Missing Out Again,” and the name means exactly that. There is a big, beautiful world out there and she wants you catching “the good stuff.” We put her pin in Whitefish, Montana, though that placement is our own map-reading.
The mark is what made us reach for the stamps. FOMO sits in black serif capitals on a warm yellow square, and the letters do the work themselves; the second O carries a dashed travel route, while the final O opens at the top so a small plane can climb out of it, dash-trail streaming up from the lower left. Letters that file their own flight plan. Wordmarks this developed are rare among independent advisors, and this one deserved leather.
The mark, as found
Pressed
Indian-summer carries the brand's saturated yellow into honeyed leather, and gray-sand answers the yellow-and-black identity with a pale, quiet neutral. Black takes the gold foil, as black always does here. We worried about the dashes going in; a dashed line is usually the first casualty of a die, yet at tag scale the flight trail kept its rhythm.
The good stuff
For the companion we took her at her word. An airplane window, sun and cloud riding above the letters THE GOOD STUFF – the view she keeps promising people is still out there. It runs portrait, same as the wordmark tags.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're FOMO Travel Co and you'd like these made real, or anything here changed – say hello through our contact page.