Gabriela Martinez × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For Gabriela Martinez of the Printful Blog.

For the warm-up, we put the Printful logo on the luggage tags. The warm red and the pale sea-blue come straight from the icon's triangles. The black tag answers the wordmark and carries the gold.

Black, poppy-red, and pale sea-blue leather luggage tags stamped with the Printful Blog logo for Gabriela Martinez's collection.

First, her own test. Gabriela wrote that the best company swag makes people feel truly seen, and that a logo is only a first step. So the collection begins where the logo stops – an open eye above the words TRULY SEEN.

The black-and-white TRULY SEEN eye stamp artwork created for Gabriela Martinez's leather collection.

On the toiletry bags it sits low in the corner, keeping a kind watch over the things nobody else sees.

Country-gray and dark-espresso leather toiletry bags blind-stamped with the TRULY SEEN eye for Gabriela Martinez.

Next, one from the trade. Every piece she publishes lives by the hook – the line at the top that holds the reader. This one holds keys.

The black-and-white THE HOOK stamp artwork created for Gabriela Martinez's leather collection.

One fob in pale sea-blue, where a hook belongs; one in warm red. Looks great when stamped onto the leather.

Pale sea-blue and poppy-red leather keychains blind-stamped with THE HOOK for Gabriela Martinez.

Then, the kindest word an editor knows. STET – let it stand – is the proof mark that spares a sentence from deletion. We set it in the middle of the catchall tray, where whatever lands in the evening is allowed to stand until morning.

The black-and-white STET proofreader stamp artwork created for Gabriela Martinez's leather collection.

It looks genuinely beautiful pressed into the golden tan.

An arizona leather catchall tray blind-stamped with STET for Gabriela Martinez's collection.

And finally, the one we made for the corner where a signature lives. The journal's stamp sits in the lower right of the cover, so that is where her byline went – every page she fills is credited before the first word is down. One journal in black, one in warm red.

The black-and-white WORDS BY GABRIELA MARTINEZ byline stamp artwork created for her leather collection.

Black and poppy-red leather journals blind-stamped with the Gabriela Martinez byline from her person-centered collection.

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Gabriela Martinez and you'd like these made real, or anything here changed – say hello through our contact page.