Gulliver's Travel × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world marks.

A July study.

Gulliver's Travel of O'Fallon, Missouri has been sending people places since 1988 – the kind of small shop where the reviews mention agents by first name and clients count their loyalty in decades. Their mark is pure monochrome: a bold G with a jet banking up through it, then the name in classic serif. Thirty-eight years, and not once have they made the joke sitting in their own name. We admire the restraint. We also couldn't resist.

The mark, as found

Gulliver's Travel mark - a G-and-jet monogram with serif wordmark

Pressed lengthwise

A pale sea-blue for the Caribbean water they sell most, caramel for a steamer trunk's worth of heritage, and black for the gold pass.

Gulliver's Travel leather luggage tags pressed lengthwise - turquoise, caramel and gold on black

Gulliver's luggage

The second die goes to Lilliput: one big suitcase, tied down with four little ropes and staked to the ground – because in that country, even the luggage gets the Gulliver treatment. A literary wink, thirty-eight years in the making.

Gulliver's luggage design made for Gulliver's Travel - a suitcase tied down with Lilliputian ropes

Gulliver's Travel Lilliput leather luggage tags - turquoise, caramel and gold on black


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Gulliver's Travel and you'd like these made real, or anything here changed – say hello through our contact page.