Heirloom Adventures × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world marks.

A July study.

Heirloom Adventures is Megan Mack's family-travel practice out of Auburndale, Massachusetts. She builds custom itineraries and stays on call as concierge while the trip runs, all of it under a hero line that reads “CRAFTING LIFELONG MEMORIES”. The business began with a single sentence from a friend: “I would totally hire you to plan a trip for my family.” The credential was already there. In high school Megan worked three jobs to fund her own route from Germany through Austria into Switzerland, and later studied international politics with a semester spent on the European Union. Her oldest child had seen eleven countries by age eight.

The name is what brought her to our bench. We make leather goods in the hope that somebody's grandchild argues over them someday, and here is a planner selling trips on the same wager – her second line says it outright, “Travel Made Simple, Memories Made Forever.” The site sets the name in tall serif capitals, pale taupe over darkened photography. It is a styled title still waiting on a device of its own, and lettering that pale survives only where the ground stays dark. So we pressed the type as found, then went looking for the mark the name has earned.

As found

Heirloom Adventures name pressed in plain type on three leather luggage tags

The mark this study proposes

An heirloom, in most houses, is a locket. Ours opens on the right half to a spare line-drawn globe, the world kept where the portrait usually sits, with HEIRLOOM ADVENTURES set beneath in quiet capitals. We tried carrying “CRAFTING LIFELONG MEMORIES” under the name and took it out again; at die scale those widely spaced capitals close up into fur, and the locket says it better anyway.

Proposed Open heirloom-locket globe mark for Heirloom Adventures

Pressed

Gray-sand follows the taupe of her hero lettering, and sangria follows the deep wine that accents the live site. Black carries the gold foil. The as-found type runs lengthwise across the tag; the locket stands portrait, the way a locket should hang.

Proposed Heirloom Adventures mark on three leather luggage tags


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Heirloom Adventures and you'd like these made real, or anything here changed – say hello through our contact page.