Honeymoon Headquarters × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Honeymoon Headquarters is Kim Morine's travel agency in Bloomington, Illinois, and the name states the business plan in full. Kim has worked in travel for more than twenty-eight years and has owned the agency since 2005. Honeymoons and romance trips are the specialty, luxury resorts in the Caribbean and Mexico chief among them, though she plans family getaways and milestone events too. She visits the resorts and destinations herself, so when she matches a couple to a property, she is working from rooms she has walked through. Her homepage asks the question we kept hearing while we worked: “Every Bride Takes a Honeymoon... Where Will Your Honeymoon Take You?”
The mark is what asked for the study. HONEYMOON holds two adjacent O letters, and the logo swaps exactly those two for overlapping wedding rings in muted gold, with a small faceted diamond perched above the right ring; Headquarters then swings underneath in forest-green calligraphic script. It is a disciplined letterform idea – two rings for two O positions, and the pun is finished. We did wonder whether the diamond would survive at luggage-tag scale. In the source art it is a faint pale gray, easy to lose on a white ground, and we decided a stamped facet in leather would carry it better than pixels do.
The mark, as found
Pressed lengthwise
Forest green follows the lettering and indian summer follows the gold of the rings, so the full lockup went lengthwise on both. Black carries it in gold foil.
Where will your honeymoon take you
The homepage question earned a die of its own. We interlocked the two rings once more, this time into the shape of a map pin, and set WHERE WILL YOUR HONEYMOON TAKE YOU beneath it in a portrait layout. Kim stands in the resorts she recommends before her couples ever do, and a pin dropped by wedding rings seemed the right shorthand for that promise. Where she would drop it on an actual map, we leave to her.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Honeymoon Headquarters and you'd like these made real, or anything here changed – say hello through our contact page.