House of Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
House of Travel is a travel practice in Baton Rouge, Louisiana, and by its own account its journey began more than thirty-five years ago. Amy Lytle owns the house and serves as its senior travel advisor. The work is custom itineraries and small groups, built one traveler at a time, with honeymoons and destination weddings among its steadiest forms. Thirty-five years of answering where should we go, person by person, is a record worth taking at its word.
What called the mark to our bench is a quiet substitution. In the long gold wordmark, the O of OF has been given over to an eight-point compass rose, its north and south points drawn long, a thin oval orbiting through the center. A compass folded into a word about home carries a small contradiction, staying and going at once. We suspect the agency knows it.
The mark, as found
Pressed lengthwise
A wordmark this long is an awkward guest on a luggage tag, so we pressed it lengthwise and let the compass sit near the middle of the run. Warm russet-caramel follows the gold of the letters, and pale gray-sand follows the quiet cream grounds of the current site. Black takes the same line in gold foil, where the compass finally gets the light it was drawn for.
The open door
The name handed us a front door, so we drew one open. A small house with its door standing ajar and a dashed route departing over the threshold, HOUSE OF TRAVEL set beneath in their capitals. Portrait, because a doorway is.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're House of Travel and you'd like these made real, or anything here changed – say hello through our contact page.