How Far Adventures × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
How Far Adventures is the travel design studio of Rachael O'Brien in Wilmington, North Carolina, an independent affiliate of Gifted Travel Network, a Virtuoso Member Agency. Rachael came to it by way of the newsroom. She reported and produced television in the U.S. Virgin Islands, then called sports in Atlanta and New York City. Writing about travel and lifestyle came along the way, and by her own count she has stood on six of the seven continents. Her site asks the question we kept hearing at the bench: “How far are you willing to go for wonder?”
The wordmark earned the study on its own. Navy serif capitals spell HOW and FAR on one line, and between them a pale mint palm frond leans up and to the right, thin-stemmed, its narrow leaves alternating along the stem. Beneath, ADVENTURES runs in widely letterspaced capitals. A frond doing the work of a word divider is a quietly confident decision, and we wanted to see whether those alternating leaves would survive the press at luggage-tag scale.
The mark, as found
Pressed lengthwise
Blueberry follows the navy of the serif name and its spaced descriptor, and forest green follows the pale frond and the open-air feeling that runs through her pages. Black carries the gold foil. On the green we worried the frond would sink into its own color, then remembered that a deboss reads by shadow, and shadow owes nothing to hue.
From 0 to wonder
For the companion we borrowed the oldest instrument on any map, the scale bar. Five alternating segments, ticked like a surveyor's rule; HOW FAR sits at one end and WONDER at the other, with a small 0 marking the origin. A proper scale tells you what an inch is worth in miles. This one declines to convert, which seemed truthful to the question. It rode lengthwise, like the wordmark.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're How Far Adventures and you'd like these made real, or anything here changed – say hello through our contact page.