Three luggage-tag studies for HSBC
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
Separate parts meeting at one useful center
HSBC describes leveraged and acquisition finance as the work of structuring domestic and cross-border financing for corporate clients and financial sponsors. The practice joins origination, arrangement, underwriting, syndication, and capital-markets knowledge around complex transactions.
The familiar symbol is built from four triangular facets around a white hourglass-shaped counterform. Across HSBC's business presentation, blunt rectangles, long horizontal runs, black type, and strong red blocks provide a second visual grammar. These studies use those parts without reproducing the hexagon or the wordmark.
As luggage tags, the concepts could recognize a global team, conference, offsite, partner occasion, transaction milestone, or alumni and foundation gathering where policy permits. The images avoid money, charts, vaults, and victory symbolism; each is a modest object about joining, organizing, or fastening.
Leather and treatment
Deep oxblood, natural tan, and black leather repeat one design across each family. Broad blind impressions and one restrained brass treatment acknowledge the visual system without turning the result into official bank merchandise.
The three concepts
1. Drawbridge Meeting
Two raised bridge leaves nearly touch over a short waterline. Their triangular shapes come from the opposing facets of the HSBC symbol, transformed into the plain action of two sides meeting at one crossing.
2. Spool of Thread
Four thread wraps hold around a waisted spool, with one loose line ending in an open loop. The central white counterform becomes a real object for gathering many separate strands onto one useful core.
3. Buckled Strap
A blunt rectangular buckle anchors one straight band with three holes. The composition borrows the visual system's compact block beside a long horizontal run, now doing the ordinary travel job of fastening two ends.
These are independent design studies for appropriate team, partner, collaborator, member, alumni, or client occasions. No affiliation or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you're HSBC and you'd like these made real, or anything here changed – say hello through our contact page.