Three luggage-tag studies for IGT
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
A window, a working drawer, and a satisfying output
IGT describes a global gaming, digital, and FinTech enterprise serving regulated casino, digital, and hospitality operators. Its current public language emphasizes operator success, outstanding experiences, collaboration, accountability, urgency, and systems that work together across a large international organization.
IGT's own identity guidance favors clear hierarchy and universally recognized two-dimensional icons with consistent line weight. The public visual system also repeats circles inside squared frames, aligned rectangular modules, and clean input-to-output paths. These independent studies do not reproduce the IGT name, letterforms, logo, game titles, reels, cards, dice, chips, jackpots, partner marks, or gambling imagery.
As leather luggage tags, the concepts could be considered for approved operations travel, implementation teams, field groups, customer-operator meetings, global events, project milestones, or employee recognition. They read as useful everyday objects rather than casino merchandise.
Leather and treatment
Deep electric blue, warm orange, and charcoal leather give the group energy while remaining professional. The first two versions use deep tonal compression; the charcoal option carries a narrow antique-brass line that recalls a bright systems accent without copying the corporate mark.
The three concepts
1. Porthole and Waves
A round ship's porthole looks onto two calm waves and one small sailboat. The circle set precisely in a squared frame translates a recurring construction device into an outward-looking travel object.
2. One Drawer Open
A three-drawer cabinet stands with its middle drawer pulled forward. Three aligned modules with one enclosure in motion make operations visible through the most ordinary possible office action.
3. Toast Popping Up
A slice rises cleanly from a simple two-slot toaster. One plain input becoming one satisfying output turns systems work into a human breakfast moment, with no gaming symbol or performance claim.
These are independent design studies for appropriate team, partner, collaborator, adviser, vendor, volunteer, or client occasions. No affiliation, approval, or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you're IGT and you'd like these made real, or anything here changed – say hello through our contact page.