Lucette Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Lucette Travel is Jennifer Steen's luxury travel practice in Charleston, South Carolina. She has spent more than a decade at the high end of the trade and now builds custom FIT itineraries, trips composed one traveler at a time, for private clients and multigenerational families. The management runs concierge-level, before the trip and all the way through it; SmartFlyer affiliation and a seat in the Virtuoso network stand quietly behind the scenes.
The name is what held us. Lucette is a diminutive with light folded into it, kin to Lucia and Lucille; we read that as a happy accident of language, and whether it figured in the christening we honestly don't know. Still, it fits a practice whose trade is going ahead of a traveler and turning the lamps on. The wordmark earned the study on its own: geometric capitals drawn in fine outline, set white on a black field, with TRAVEL small and widely tracked beneath. Every counter is open. An outlined letter doubles a die's work, since each stroke becomes two thin walls of brass, and we wanted to see whether the lockup would keep its poise under the press.
The mark, as found
Pressed
Country gray and gray-sand carry the lockup as a pair, two quiet editorial neutrals with enough calm in the grain for those fine inner outlines to survive. Black is the automatic third and takes the gold. The original mark lives white on black, and the leather swaps that contrast for shadow; the outlines held better on the sand than we expected.
Around the traveler
Their own phrase is “every itinerary is designed specifically around the traveler,” and we took it at its word. Two flight orbits circle a single suitcase, AROUND THE TRAVELER set along the ring, so the whole trip reads as a small solar system with one client at the center. We tried a compass rose first and set it aside; compasses belong to everybody.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Lucette Travel and you'd like these made real, or anything here changed – say hello through our contact page.