Onyx & Evergreen Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Onyx & Evergreen Travel is Megan Vatnsdal’s advising practice in Bismarck, North Dakota, and her site greets you with a line worth quoting whole: “Life’s short. The world’s big. Go see it.” The pages behind it describe an advisor who studies the globe and keeps her supplier relationships in working order, building customized trips from family getaways to destination weddings. She calls the finished plan an “unGoogleable experience,” and her planning page calls travel optimism in motion. We believe her on both counts.
The name is what stopped us. A stone and a tree, set side by side as if on a jeweler’s bench – black mineral against living green. Most agencies in this trade name themselves for motion. This one chose materials, and a materials brief is the one document a stamping shop can read at sight.
As found
The mark this study proposes
The header on the live site sets the name in plain type, so we had a bare wordmark and open air above it. Into that air we drew a single faceted triangle. Squint at the cut planes and it is a piece of onyx; follow the stepped edge and an evergreen comes forward. We tried a fuller tree first and it went twee; the triangle held, because both readings share every line, which seemed the honest way to serve a name that yokes a mineral to a tree. The stack runs portrait, tree over ONYX & EVERGREEN / TRAVEL.
Pressed
Forest green answers the evergreen half of the name and country gray, a cool stone neutral, answers the onyx half; they press as a pair. Black arrives on its own and carries the gold. For anyone loyal to the as-found look, a plain-type family holds the current presentation on the same hides.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Onyx & Evergreen Travel and you'd like these made real, or anything here changed – say hello through our contact page.