OUTWARDEN Robotic W Study: Six Quick Logo Prototypes

From the Practice Log – an ongoing series of visual studies.

A September study.

Quick robotic logo prototypes for OUTWARDEN, sketched fast on the bench to compare directions. Every board carries the same working parts: a large symbol, the full wordmark with that symbol standing in as the W, a small silhouette, and its swatches.

Two families this round. The F boards fold a frontal dog face into the W itself, ears up and eyes watching. The P boards build the W from two outward-facing hounds whose necks cross at the letter's centre. Six takes, six palettes, one honest comparison.

F1 cuts the whole face from negative space, with two circular apertures for eyes.

The F1 Aperture Sentinel colour logo board for OUTWARDEN, with a navy robotic dog-face W and cyan optical accents.

F2 squares everything onto a strict grid, with chamfered ears and calm slot eyes.

The F2 Squared Watch Mask colour logo board for OUTWARDEN, with a graphite robotic dog-face W and vivid lime slot eyes.

F3 softens the face into three rounded shell panels split by thin seams.

The F3 Soft Shell Muzzle colour logo board for OUTWARDEN, with a cobalt robotic dog-face W and silver details.

P1 builds each hound from flat angular facets meeting at a sharp central apex.

The P1 Faceted Twin Hounds colour logo board for OUTWARDEN, with angular charcoal hounds forming a W and amber eyes.

P2 keeps one unbroken silhouette and carves the paired hounds as crisp cutouts inside it.

The P2 Cutout Mirror Pair colour logo board for OUTWARDEN, with mirrored hounds cut into a mint W on a dark field.

P3 gives each neck a single visible pivot joint, folding the hounds into a segmented letter.

The P3 Jointed Guard Pair colour logo board for OUTWARDEN, with paired slate hounds forming a mechanical W with violet joints.

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before making anything real.

If you're OUTWARDEN and you'd like these made real, or anything here changed – say hello through our contact page.