The Fat Dog × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For The Fat Dog.

For the warm-up, we redrew the bulldog seal in high resolution and pressed it into the toiletry bags – black over dark espresso, the charcoal register of their own wordmark.

The Fat Dog bulldog seal and wordmark rendered as black stamp artwork for a leather stamping study.

Black and dark espresso leather toiletry bags blind debossed with The Fat Dog bulldog logo.

First, we sat the dog down and let the luggage tag give its orders – SIT above, STAY below. An object of leaving that argues for staying, which is what a good pub does all day.

A black stamp design reading SIT and STAY around a seated bulldog for The Fat Dog leather luggage tags.

The black tag carries the stamp in gold. The honeyed russet beside it comes straight from the burnished orange of their menu board.

Black, honeyed amber, and gray-sand leather luggage tags stamped SIT and STAY for The Fat Dog.

Next, the journals. A swag of patio bulbs over MEET ME ON THE PATIO, pressed into the corner where a note belongs – forest green for the garden side, caramel for the kitchen side.

A black stamp design of patio string lights above MEET ME ON THE PATIO for The Fat Dog.

Looks great when stamped onto the leather.

Forest-green and caramel leather journals stamped MEET ME ON THE PATIO for The Fat Dog.

Then, the keychains. Keys already belong to a block, so we drew theirs: a strip of storefronts with the dog out front and BACK ON THE BLOCK underneath. One fob wears the gray of the original bulldog drawing, the other the amber of a well-poured pint.

A black stamp design of a bulldog walking a storefront block above BACK ON THE BLOCK for The Fat Dog.

Country-gray and arizona leather keychains stamped BACK ON THE BLOCK for The Fat Dog.

And finally, the one we liked the most. On this block LAST CALL means two things – the hour the barman names, and the bow the theatres taught the neighborhood. So the dog takes a curtain call above the footlights, and the tray beneath takes whatever the night leaves in your pockets.

A black theatre stamp design reading LAST CALL around a bowing bulldog for The Fat Dog.

Looks absolutely gorgeous when stamped onto the leather.

An arizona leather catchall tray stamped with The Fat Dog LAST CALL theatre and bulldog design.

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're The Fat Dog and you'd like these made real, or anything here changed – say hello through our contact page.