Uniglobe Ohio Valley Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Uniglobe Ohio Valley Travel is an independently owned agency in Wheeling, West Virginia, run by Jennifer Merryman, and it has been helping travelers since 1980. Their promise reads “helping you explore the globe, one vacation at a time.” The second half of that line is the part we kept rereading. An agency that plans your vacation one household at a time, and then fills escorted departures under its own banner, from motorcoach trips to full cruises, is practicing patience in an industry that mostly went self-serve. Forty-six years of that patience, from the Ohio Valley.
A travel agency's mark on a luggage tag barely needs a case made for it; the tag rides along on the trips they plan. What pulled us in was the lockup. Uniglobe sits up top in white, a light rounded sans, with a turquoise dot floating over the i, and Ohio Valley Travel answers below in the same turquoise. A wordmark drawn in white makes a quiet demand of every surface it lands on, and a deep deboss can meet it with shadow where paper goes blank.
The mark, as found
Pressed lengthwise
The lockup is wide, two lines stacked, so it runs lengthwise along the tag. Turquoise leather follows the lower line of the mark and that floating dot, and blueberry follows the deep navy the white wordmark was drawn to sit on. Black takes the gold foil. One liberty: the small registered symbol after the final e stays off the die, because at tag scale it would press as a bare speck, and a speck honors nobody.
One vacation at a time
For the companion we fitted their globe with a suitcase handle and set ONE VACATION AT A TIME beneath it, so the whole world reads as a carry-on. We tried the handle at a slight tilt first, thinking it would look casual; it looked dropped. Upright and dead-center turned out to be the honest choice. Portrait, sized for the narrow face of a tag.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Uniglobe Ohio Valley Travel and you'd like these made real, or anything here changed – say hello through our contact page.