Vandre Travel × Leatherius Woodman – a leather stamping study



From the Practice Log – an ongoing series of stamping studies on real-world marks.

A July study.

Vandre Travel is Kyle Rose’s advisory in Denver, a Fora-affiliated shop and a Virtuoso member, planning upscale hotels, off-the-beaten-path journeys and so on. The name reaches back to a college semester in Copenhagen – his first time outside the United States – and his About page explains that vandre is Danish for “to wander.” By his own count the wandering now stands at sixty-four countries on six continents, which suggests the semester took.

The site sets the name in warm, restrained type and stops there. A Danish verb of walking abroad, dressed that plainly, seemed to ask for a path drawn under it, and we wanted to be the ones to draw one.

As found

Vandre Travel name in its original plain type

The mark this study proposes

We set VANDRE above an underline that wanders – a slow rise and dip that ends in a small arrow – with TRAVEL beneath in spaced capitals, the whole mark run lengthwise for a tag. Our first pass let the line drift too far and it read as a doodle; the drawing here wanders once, then commits to its arrow, which is roughly what a good trip does.

Proposed new mark for Vandre Travel

Pressed

Caramel answers the warm tan the site gives the name, and gray-sand holds the pale, quiet ground its pages rest on. Black carries the gold. The wandering line takes the deboss well; a groove that turns is still a groove, and the arrow survives at tag scale.

Proposed Vandre Travel mark on three leather luggage tags


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Vandre Travel and you'd like these made real, or anything here changed – say hello through our contact page.