Well Traveled by Lauren Edmond × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world marks.

A July study.

Well Traveled by Lauren Edmond is a travel studio in Bruceton Mills, West Virginia, working under a motto Lauren states plainly: “Cultured Travel, Rooted in Authenticity.” She builds custom European itineraries and honeymoons, with a particular fondness for luxury river cruising and for the scenic rail journey, the kind of travel where the getting-there is half the point. When winter comes she routes her travelers through the Christmas markets. Her philosophy makes room for slow mornings in a new place, which tells you most of what you need to know about her pace.

The name pulled us in before anything else did. “Well traveled” is a condition you earn, and leather earns the adjective the same way, by going places and taking the marks. A phrase like that deserves to live on a luggage tag, where the wear will keep proving it true.

As found

Well Traveled by Lauren Edmond name in its original plain type

The mark this study proposes

Her current site sets the name in quiet navy serif and stops there, so we drew a device for the occasion: six railway cross-ties receding toward a small horizon beneath the stacked name, WELL TRAVELED over BY LAUREN EDMOND. The ties come straight from her scenic rail routes, and the vanishing point does the arguing – distance already covered, distance still ahead. We tried the ties level at first and the drawing sat dead on the page; only the recession gave it anywhere to go.

Proposed new mark for Well Traveled by Lauren Edmond

Pressed

We pressed the study in deep navy-blue, answering the serif of her site title, and in pale gray-sand, drawn from the cream-and-plaster calm of her rooms. Black carries the gold, as it always does here.

Proposed Well Traveled by Lauren Edmond mark on three leather luggage tags


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Well Traveled by Lauren Edmond and you'd like these made real, or anything here changed – say hello through our contact page.