Whirlwind Travel × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world marks.

A July study.

Whirlwind Travel is a one-advisor shop in Gray, Maine, twenty minutes north of Portland, where Lisa Rideout has been planning family vacations and group cruises for around fourteen years. Her reviews tell of a thirty-four-person group she once sailed to Bermuda. Her name reached our bench the way it appears on her site – set in plain navy type – and plain type presses flat.

So the study began with the question the name itself asks: what does a whirlwind do, out on the water? It fills sails. The mark this study proposes is one gesture: a gust coiling twice at the left, sweeping out and rising into a single taut mainsail. The wind and the voyage in the same stroke, drawn at weights a two-millimetre brass die can hold.

As found

Whirlwind Travel name in plain type pressed on leather luggage tags

The mark this study proposes

New Whirlwind Travel mark - a wind spiral filling a sail

Pressed

The leathers stay on her water: navy blueberry first – the color she already flies – then a pale sea-blue for the “Paradise Awaits” of it, and black, because gold belongs on black.

Whirlwind Travel leather luggage tags - navy blueberry, turquoise and gold on black


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Whirlwind Travel and you'd like these made real, or anything here changed – say hello through our contact page.