Wishlist Travel Collective × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Wishlist Travel Collective plans travel out of Hamilton, New Jersey – all-inclusive resorts, cruises and so on – for families and for whole traveling parties. Their headline reads “Travel Wishlists. Checked.” and they mean it as a working method. The trip filed under someday gets a date, and then it gets taken. Seneca warned Lucilius that life hurries past while we postpone it; a wishlist practice is that warning turned into a service.
Their mark held our attention longer than most. A gold paper airplane sits at the center of a deep-blue map pin, ringed by a dotted circular border, with WISHLIST TRAVEL set above a smaller COLLECTIVE. A pin fixes a place; an airplane is already leaving it. That small argument between the two is the whole trade of travel planning drawn in one emblem, and we wanted to know whether blind leather could keep it legible.
The mark, as found
Pressed
Blueberry takes the deep blue of the pin and the wordmark, while Indian-summer answers the gold paper airplane at its center. Black with gold foil was the automatic third. The dotted border worried us; perforation that fine tends to close up under a deboss, and here it held, each dot its own small crater. The mark stacks tall, so the tags run portrait.
The last box, checked
The headline handed us this one nearly finished. A checklist climbs the tag with every box ticked except the last, and the gold paper airplane flies in to make that final mark above TRAVEL WISHLISTS CHECKED. The tick and the takeoff turn out to be the same gesture, which is more or less what their practice has been claiming all along.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Wishlist Travel Collective and you'd like these made real, or anything here changed – say hello through our contact page.