Yeego Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Yeego Travel is where Yeego Connect began. Jared King, a citizen of the Navajo Nation, opened the travel practice in 2015 and broadened it into the wider consultancy in 2020; the firm remains 100% Native American-owned, and from what we can tell it works out of Washington, DC. The company’s own style guide translates Yeego as “Go for it” in Navajo and coaches the pronunciation, YAY-go. A whole company named for an exhortation. We warm to that, since a stamping die makes the same wager – one committed gesture, repeated with conviction.
The travel page states the creed plainly: “Travel is more than connecting from Point A to Point B.” Their mark carries a similar conviction in geometry. Ten broad white strokes, five descending from each shoulder, interlace through a small diamond lattice and resolve into five upright stems – a Y that reads like woven material, built for a deep navy field. A device this developed asks to be pressed, and we wanted to see whether leather could hold the interlace at luggage-tag scale. We held ourselves to what the company has drawn and said in its own voice; the geometry is theirs, faithfully echoed, and the discipline was to leave it at that.
The mark, as found
Pressed
Blueberry follows the deep navy field the white mark was drawn to live on, and country gray answers the cool neutral panels of their site. Black carries the gold foil. Our worry going in was the central lattice, where the diamond counters run smallest; on these renders it stayed open and crisp, though a cut die will have the final word.
More than Point A to Point B
Their page finishes the tagline with a second line: “It’s the experience and adventure along the way.” So we drew the itinerary that sentence argues for. A dashed route sets out from Point A and arrives at Point B by way of one long scenic loop, drawn above the words MORE THAN POINT A TO POINT B and set lengthwise so the detour has room to wander.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Yeego Travel and you'd like these made real, or anything here changed – say hello through our contact page.