Three luggage-tag studies for BHTP
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
Simple travel objects, resolved with care
Berkshire Hathaway Travel Protection offers travel-insurance plans and assistance for trips, including options organized around flights, cruises, adventure travel, and higher-value journeys. Its public language favors simple plan selection, responsive claims service, and practical help when travel is disrupted.
The current identity is built around a circular seal, repeated perimeter details, and an orderly three-step path from trip information to plan selection and purchase. These independent studies do not reproduce the seal, lettering, product marks, or coverage symbols. They give those habits to three ordinary objects: a belt rolled into a calm circle, a zipper reconnecting two sides, and three equal hooks with one travel hat.
As leather luggage tags, the studies could be considered for approved adviser meetings, partner recognition, sales events, team milestones, or year-end relationship occasions. Any real use would remain subject to insurance, producer, procurement, gift, and trademark rules, and the designs make no statement about policy coverage.
Leather and treatment
Deep navy, warm natural tan, and charcoal leather keep the collection restrained and useful. Blind impressions make the objects feel built into the leather; one fine antique-brass line offers a slightly more formal variation without turning the mark into a badge.
The three concepts
1. The Rolled Belt
A plain leather belt rests in one compact coil, its buckle clearly visible at the edge. Two circles become an everyday act of packing: contained, ready, and easy to recognize without borrowing the company's seal.
2. The Half-Closed Zipper
A simple zipper closes two panels from the bottom and leaves a small opening above. It translates interruption and reconnection into a familiar mechanism, with the pull positioned at the exact point where two sides become one.
3. Three Hooks, One Hat
Three equal wall hooks sit in a row, with one brimmed travel hat resting on the last. The composition inherits the brand's repeated-stage rhythm while remaining a humble scene of preparation before departure.
These are independent design studies for appropriate team, partner, collaborator, adviser, vendor, volunteer, or client occasions. No affiliation, approval, or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you're Berkshire Hathaway Travel Protection and you'd like these made real, or anything here changed – say hello through our contact page.