Three luggage-tag studies for Dell Technologies
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
Simple shapes doing useful, human things
Dell Technologies presents a global technology business organized around helping people and organizations move forward. Its official brand guidance emphasizes a consistent visual language, simple line illustration, controlled circles, tone-on-tone color, and dynamic angles.
These independent studies do not reproduce the Dell name, roundel, distinctive letterforms, product silhouettes, or partner marks. Instead, the controlled rim becomes a bicycle wheel, three leaning bars become books held by a bookend, and a product-like dynamic angle becomes the most domestic little launch imaginable: toast caught mid-pop.
As leather luggage tags, the concepts could be considered for approved field-team travel, conferences, program launches, employee networks, customer or partner events, volunteer occasions, and year-end recognition. Any real use would remain subject to procurement, partner, customer, gift, employee-equity, and trademark policies.
Leather and treatment
Deep blue, warm natural tan, and charcoal leather keep the collection close to the brand's disciplined color families without presenting official merchandise. Blind impressions suit everyday use; one narrow antique-brass line makes the dark version feel celebratory while preserving the simple construction.
The three concepts
1. The Trued Wheel
An eight-spoke bicycle wheel is drawn with one controlled rim and a small valve at the edge. The circle comes from the brand's measured round geometry, but the first read is movement powered by a person.
2. Three Leaning Books
Three books lean together against one plain bookend. Their parallel angles borrow the identity's distinctive three-bar rhythm without copying a letter, turning it into a shelf-scale picture of knowledge held in useful order.
3. Toast Mid-Pop
A familiar slice of bread rises diagonally from a two-slot toaster. The energetic angle nods to the brand's dynamic product imagery, while the object itself is warm, ordinary, and deliberately far from a technology emblem.
These are independent design studies for appropriate team, partner, collaborator, adviser, vendor, volunteer, or client occasions. No affiliation, approval, or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you're Dell Technologies and you'd like these made real, or anything here changed – say hello through our contact page.