Deloitte × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
An August study.
Deloitte traces its name further back than any other in the accounting profession, and the global organization marked 180 years of it in 2025. The piece of the identity we keep returning to is far younger and much smaller. In 2003, when Deloitte Consulting was brought back in, the team kept the full name and set a single dot at the end of the wordmark. Several colors were tested. Green won.
What began as an unusual bit of punctuation now stands for a network of more than 470,000 people across 150-plus countries and territories, and for a purpose stated in five words: "Make an impact that matters." A brand that trusts a full stop to carry that much will understand a blind deboss, which says everything through pressure alone. So we spent a morning in August with the wordmark and two ideas of our own.
The mark, as found
Eight letters in a heavy custom cut, then the dot, at rest on the baseline where a full stop belongs. The i keeps its own tittle. The whole mark runs better than five times wider than it is tall, which settles the orientation of a luggage tag before the question is asked.
Pressed
The wordmark takes the long axis of the tag, pressed whole, dot included. We cut the trio from the identity as Deloitte actually wears it: deep green for the famous dot and pale warm greige for the quiet field the mark lives on. The black tag carries the gold pass; the other two are pressed blind, tone on tone.
All roads
The dot earned its place by surviving early skepticism, and it deserves a companion that keeps a respectful distance from the wordmark. Ours is a route map with the destinations removed. Eleven fine lines set out from the edges of the die, each on its own long curve, some drawn as unbroken hairlines and some as strings of tiny dots, the way journeys used to be plotted across an atlas. Every one of them ends at the rim of a single solid point, and none is allowed to cross it. A network of this size is really that drawing. Many departures, one arrival.
On the toiletry kit the design sits small in the lower right corner, where a maker signs. True black over deep brown, both pressed blind; on black leather the relief reads as pure shadow, which suits a firm whose own mark is nearly black.
The keychains split the identity between two hands. One fob is deep green, one is true black, and the same eleven routes arrive on each. It is the kind of small thing you hand someone in their first week, before the badge photo stops looking new.
For the catchall tray we let the drawing run. Golden tan leather, the design centered and generous, a square by the door where keys and a wallet land every evening. We wondered whether eleven converging lines would crowd a single face; stretched to full length across the tray, they read the way they were meant to.
Day one
The second design was drawn for the journals. DAY ONE in plain capitals, closed by a dot grown large enough to mean it, and beneath the words a single ruled line left empty. The empty line is the whole idea. Whoever opens the notebook writes it. One of Deloitte's own shared values reads "take care of each other", and a blank first line handed over in good leather is a modest way of keeping that promise on the day it matters most.
We pressed the journals as a pair, deep green beside pale warm greige, the mark set generously in the lower right corner of each wrap. A first day only happens once. The notebook can be there when it does.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Deloitte and you'd like these made real, or anything here changed – say hello through our contact page.