Evan Malachosky and Jack Seemer × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For Evan Malachosky and Jack Seemer, who once ranked the sixteen best cardholders so the rest of us could carry less.

First, the habit you two share – taking an ordinary object apart until it explains itself. We drew a cardholder in exploded view, panels floating off a single card, and set DOWN TO PARTS beneath it.

A black-and-white exploded cardholder stamp design reading DOWN TO PARTS for Evan Malachosky and Jack Seemer.

On the luggage tags it runs from editorial black to wallet tan, with a third tag in warm red. The black tag carries the gold.

Black, caramel and red leather luggage tags stamped with the DOWN TO PARTS cardholder design for Evan Malachosky and Jack Seemer.

And across the base of a golden tan catchall tray, where the day's actual parts land every evening.

An Arizona leather catchall tray stamped with the DOWN TO PARTS cardholder design for Evan Malachosky and Jack Seemer.

Next, an inspector's seal for the hurdle your guide sets first. A card sits inside a ring that reads FRONT POCKET TEST APPROVED – and since keys passed that test long before wallets did, it went on the keychains, in deep brown and warm red.

A black-and-white FRONT POCKET TEST APPROVED cardholder stamp design for Evan Malachosky and Jack Seemer.

Looks great when stamped onto the leather.

Dark brown and red leather keychains stamped with FRONT POCKET TEST APPROVED for Evan Malachosky and Jack Seemer.

Then, the warmest words your guide gives a piece of leather – that it "ages gracefully with constant use." We drew the proof of graceful aging, a cardholder with a card's ghost worn into its face, for journal covers in chestnut and warm tan that will spend years earning the same mark.

A black-and-white cardholder stamp design reading AGES GRACEFULLY WITH CONSTANT USE for Evan Malachosky and Jack Seemer.

Chestnut and caramel leather journals stamped with AGES GRACEFULLY WITH CONSTANT USE for Evan Malachosky and Jack Seemer.

And finally, your opening line, set inside a border cut to true credit-card proportion – the whole doctrine fits on a card. It sits in the lower corner of the toiletry bags.

A black-and-white credit-card-shaped stamp design reading LESS IS MORE for Evan Malachosky and Jack Seemer.

Caramel and dark brown leather toiletry bags stamped with LESS IS MORE for Evan Malachosky and Jack Seemer.


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Evan or Jack and you'd like these made real, or anything here changed – say hello through our contact page.