Garver & Garver Advertising × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For Garver & Garver Advertising.

First, we designed a little logo for you. It turned out amazing. GARVER rides the top of the ring and GARVER the bottom, and inside, every current of air spirals inward and lands on the ampersand at dead center – one focal point, the thing an ad is built around.

A black and white circular air-current mark designed for Garver & Garver Advertising as a leather stamping die.

We pressed the seal on the luggage tags in newsprint colors – true black for the ink, pale greige for the page. A navy joined them for the trade's service blue. The black tag carries the gold.

Black, pale greige, and navy leather luggage tags stamped with an air-current seal for Garver & Garver Advertising.

Keychains in the same navy and a chestnut the color of copper pipe. Looks great when stamped onto the leather.

Navy and chestnut leather keychains stamped with the Garver & Garver Advertising air-current seal.

Next, the advice we couldn't leave alone. In 2000, Garver & Garver told a hall of Trane dealers that an ad has to give the customer a reason to call. So we drew the call: a rotary telephone, its cord looping across the page in the same even wave, over and over – consistency – until it reaches the phone.

A black and white rotary telephone design created as a leather stamping die for Garver & Garver Advertising.

A journal is where the next reason to call gets written down. One in signal red, one in black.

Red and black leather journals stamped with a rotary telephone and reason-to-call design for Garver & Garver Advertising.

Then the same die at generous size across the golden tan catchall tray – where the keys land when the calls are done. It looks genuinely beautiful.

A golden tan leather catchall tray stamped with a rotary telephone design for Garver & Garver Advertising.

And finally, for the sake of completeness, the name as we found it – plain capitals, pressed into the corner of the dopp kits, black over deep espresso.

The Garver & Garver Advertising name rendered in black and white as a leather stamping art plate.

Black and dark espresso leather toiletry bags blind stamped with the Garver & Garver Advertising name.

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Garver & Garver Advertising and you'd like these made real, or anything here changed – say hello through our contact page.