Three brand-art luggage-tag studies for Holland & Hart
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
Two clean planes, one useful opening
Holland & Hart is a Mountain West law firm with offices across the region and work extending nationally. Its current public presentation is built around a clear vantage: broad open fields, decisive divisions, and counsel that makes a complex view easier to read.
The identity begins with two separate forward-leaning strokes, one longer and one shorter. Across the website, related diagonal bands cut through landscape photographs, dark cards bridge adjoining fields, and dark sage sits against warm off-white and pale blue. These studies do not stamp that emblem. Instead, they let its unequal parallels, open counterspace, and joined-loop logic become three familiar outdoor objects.
The luggage tags could mark a partner retreat, professional conference, team milestone, symposium, colleague recognition, or carefully controlled client and referral occasion where firm policy permits. They avoid gavels, scales, columns, law books, signatures, and courthouse seals, allowing the objects to feel personal rather than procedural.
Leather and treatment
Dark sage, warm stone, and charcoal leather echo the firm's quiet natural register. Tonal impressions suit everyday professional travel; one fine antique-silver or muted-gold line gives the darkest tag a formal option without turning it into a badge.
The three concepts
1. Ski and Pole
One broad ski and one slimmer pole lean together at the same forward angle. Their unequal parallel proportions come from the two-stroke emblem, but the first read is simply gear resting after a day outside.
2. Tent Flaps Open
A plain camping tent holds two front flaps tied back, leaving one tall white opening. The empty center turns the emblem's counterspace into a literal invitation while remaining unmistakably a tent.
3. Figure-Eight Knot
A rope forms one sturdy figure-eight knot with two clean ends. The joined loops draw from the identity's connective wordmark logic and from work that brings different responsibilities into one durable structure.
These are independent design studies for appropriate team, partner, collaborator, donor, adviser, vendor, volunteer, or client occasions. No affiliation or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you're Holland & Hart and you'd like these made real, or anything here changed – say hello through our contact page.