Three luggage-tag studies for JETSET Pilates Downtown Miami
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
Fifty minutes, then back into the city
JETSET Pilates Downtown Miami offers immersive 50-minute full-body sessions on custom reformers, combining strength, cardio, and Pilates-inspired movement in a polished urban studio. It also welcomes private classes and events.
The current identity places a hard-edged system of rails, hooks, and shelves inside a circle, paired with a widely tracked geometric wordmark. These studies separate those ingredients and turn them into things an ordinary viewer can name: a ladder, a clock, and the marked ground of a city crossing.
As luggage tags, the designs could recognize instructors, team members, member milestones, private-event guests, franchise partners, or a studio anniversary. They carry travel energy without using an airplane, suitcase, or skyline.
Leather and treatment
Midnight navy, cognac, and black leather repeat one design across each family. Silver, blind, and warm-gold impressions keep the geometry crisp and metropolitan.
The three concepts
1. Pool Ladder
A front-view pool ladder drops beneath a waterline with three rungs and outward hand grips. Its right-angle rails come from the internal construction of the JETSET monogram, transformed until the first read is unmistakably a poolside object.
2. Ten to Four
A spare wall clock marks 3:50. The heavy outer ring comes from the identity's enclosure, while the time records the exact fifty-minute span of a JETSETter session without adding a numeral or slogan.
3. Downtown Crosswalk
Five crosswalk bars narrow into the distance. Their equal-bar, equal-gap rhythm comes from the broad tracking of the JETSET wordmark, transferred to the Downtown Miami ground people cross on the way in and out.
These are independent design studies for appropriate team, partner, collaborator, member, or client occasions. No affiliation or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you're JETSET Pilates Downtown Miami and you'd like these made real, or anything here changed – say hello through our contact page.