Three luggage-tag studies for George O'Day's
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
A load lifted, linens tied, and a rack ready to roll
George O’Day’s Inc. presents a long-established source for material-handling, storage, laundry, housekeeping, and facility equipment. Its public catalog is grounded in objects that work hard: carts, lockers, racks, shelving, casters, bins, trucks, and the practical systems that keep operations moving.
The current identity pairs a gray square with a bright-blue circular O made from horizontal slats, alongside deep navy, industrial blue, steel gray, and straightforward product photography. These independent studies do not reproduce the square, letter, wordmark, company name, or any catalog photograph. The slatted circle becomes the wheel of a hoist pulley, the repeated bars become folded linens cinched for delivery, and the brand’s tubular geometry and caster vocabulary become a compact rolling garment rack.
As leather luggage tags, the ideas could be considered for approved facility teams, operations groups, long-service recognition, distributor or vendor meetings, trade events, new locations, project completions, or year-end gifts. They are deliberately prosaic in the best sense: each celebrates the equipment, preparation, and motion that make everyday work possible.
Leather and treatment
Deep navy, bright industrial blue, and natural tan leather give the studies a durable shop-floor character while remaining polished enough for travel. Tonal dies feel like tool marks pressed into material; restrained antique-brass on tan supplies one traditional commemorative treatment.
The three concepts
1. The Hoist Pulley
A round slatted pulley lifts a small cinched work sack, with a second loop ready for the operator’s hand. It reads immediately as useful lifting equipment, while the wheel’s horizontal divisions turn the public O geometry into a functioning mechanism.
2. The Tied Linen Bundle
Five folded linens are stacked and secured by one central ribbon and bow. The picture is orderly and giftable, and its repeated horizontal layers carry the rhythm of the slatted identity into an object closely related to O’Day’s laundry work.
3. The Rolling Rack
Three work coats hang on a rectangular rack set on four small casters. It is a plain image of readiness and organization; the tubular outline, even spacing, and wheels draw directly from the company’s visible product world.
These are independent design studies for appropriate team, partner, collaborator, adviser, vendor, volunteer, educator, or client occasions. No affiliation, approval, or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you’re George O’Day’s Inc. and you’d like these made real, or anything here changed – say hello through our contact page.