OUTWARDEN × Leatherius Woodman – a brand identity study

A September study.

For OUTWARDEN.

Eight proposed identity directions – every one an option on the table, none adopted yet.

First, NIGHT ROUNDS. We drew the patrol itself – a dashed ring for the round that never lapses, with one small square underway upon it. OUTWARDEN runs straight through the middle. We pressed it into the lower corner of a navy leather journal, the log book every good watch keeps.

OUTWARDEN Night Rounds black-and-white logo artwork proposed for leather stamping and brand identity.

OUTWARDEN Night Rounds color logo proposal accompanying its monochrome leather stamp artwork.

OUTWARDEN Night Rounds design on a navy leather journal with a blind-debossed patrol badge.

Next, THE LANTERN – a warden once walked the grounds with a lamp in hand, so we hung a lantern over OUTWARDEN in engraved capitals and stamped it on a black leather keychain. The black carries the gold. It looks genuinely beautiful.

OUTWARDEN The Lantern black-and-white logo artwork proposed for leather stamping and brand identity.

OUTWARDEN The Lantern color logo proposal accompanying its monochrome leather stamp artwork.

OUTWARDEN The Lantern design on a black leather keychain with a gold-foil lantern logo.

Then RAMPART – the wordmark in slab capitals under a line of battlements, the oldest picture of security there is. We pressed it at generous size into the golden tan of the catchall tray.

OUTWARDEN Rampart black-and-white logo artwork proposed for leather stamping and brand identity.

OUTWARDEN Rampart color logo proposal accompanying its monochrome leather stamp artwork.

OUTWARDEN Rampart design on a golden tan leather catchall tray with a blind-debossed battlement wordmark.

Then THE WATCH EYE – a shield with one open eye inside and OUTWARDEN beneath, for the eye that never closes. We stamped it upright on a deep green luggage tag.

OUTWARDEN The Watch Eye black-and-white logo artwork proposed for leather stamping and brand identity.

OUTWARDEN The Watch Eye color logo proposal accompanying its monochrome leather stamp artwork.

OUTWARDEN The Watch Eye design on a deep green leather luggage tag with a blind-debossed shield and eye logo.

From here on, full identity boards. PERIMETER is the technical direction – a square held inside a broken ring, one dot standing in the gap where the fence opens. The warden is the gate.

OUTWARDEN Perimeter black-and-white logo artwork proposed for leather stamping and brand identity.

OUTWARDEN Perimeter color logo proposal accompanying its monochrome leather stamp artwork.

OUTWARDEN Perimeter brand identity board with color and reversed logos, typography and applications accompanying the leather stamping study.

THE NIGHT OWL is the warm one – a geometric owl, all rings and curves, wide awake at midnight, for the neighbor who is glad the machine is out there.

OUTWARDEN The Night Owl black-and-white logo artwork proposed for leather stamping and brand identity.

OUTWARDEN The Night Owl color logo proposal accompanying its monochrome leather stamp artwork.

OUTWARDEN The Night Owl brand identity board with color and reversed logos, typography and applications accompanying the leather stamping study.

KEYWARD is the industrial one – O and W interlocked into a single badge of even weight, set in safety amber beside condensed capitals.

OUTWARDEN Keyward black-and-white logo artwork proposed for leather stamping and brand identity.

OUTWARDEN Keyward color logo proposal accompanying its monochrome leather stamp artwork.

OUTWARDEN Keyward brand identity board with color and reversed logos, typography and applications accompanying the leather stamping study.

And finally, the quietest of the eight – NORTH FIELD. One four-pointed star over a long horizon, OUTWARDEN spaced wide beneath, for the machine that keeps its post while everyone sleeps.

OUTWARDEN North Field black-and-white logo artwork proposed for leather stamping and brand identity.

OUTWARDEN North Field color logo proposal accompanying its monochrome leather stamp artwork.

OUTWARDEN North Field brand identity board with color and reversed logos, typography and applications accompanying the leather stamping study.

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're OUTWARDEN and you'd like these made real, or anything here changed – say hello through our contact page.