Three leather luggage-tag studies for Perry Ellis International
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
A July study.
A family of brands on one rail
Perry Ellis International describes a global fashion house built around design, distribution, and licensing. Its family includes Perry Ellis, Original Penguin by Munsingwear, Cubavera, Rafaella, and many other lifestyle brands. Some programs are owned; others extend through licensing across product categories and more than 50 countries.
The corporate identity is unusually horizontal. A compact PEI monogram of narrow upright serif strokes sits beside a long, widely spaced wordmark. The company’s brand pages then open into a grid of different visual personalities. Its namesake Perry Ellis line adds another useful idea: dressing up dressed-down, playing with proportion, and valuing personal style over a fad.
For gifting, the routes are broad and concrete. Licensees, retailers, sourcing partners, executives, and employees often meet around launches or market events. Luggage tags give that network a common object while allowing the design to speak about the portfolio with more subtlety than a list of logos.
Leather and treatment
Blueberry and Caramel take a blind deboss. Black uses the same die in restrained gold. The approach suits a parent company whose individual brands have their own colors; the shared leather palette provides cohesion and leaves the concept to carry the distinction.
The three concepts
1. Rack With Three Hangers
A rolling garment rack holds three empty hangers. Its slender posts and hooked curves come from the narrow repeated uprights and overlapping curve of the corporate monogram, rearranged until the letters disappear. The first reading is fashion work in progress. The second is one parent rail supporting several distinct places to hang a brand.
The rack makes licensing tangible without drawing a contract or a globe. It can receive a coat, a dress, a uniform, or whatever comes next. That openness is the point. Perry Ellis International works across very different categories and audiences, and the shared rail offers order while leaving room for each identity to keep its own shape.
2. Row of Folded Shirts
Five folded shirts sit on one baseline with generous space between them. Their horizontal arrangement borrows the long corporate wordmark’s tracking and alternating filled-and-empty rhythm. One shirt is smaller, a modest shift in proportion that recalls the namesake brand’s willingness to play with convention.
Every shirt belongs to the same row and keeps its own size. That makes the design a useful picture of a portfolio, where coherence comes from placement and standards rather than visual sameness. It would work especially well for licensee or retailer appreciation because the connection can be understood without exposing any partner’s mark.
3. Tape Measure Route
A tailor’s tape uncoils into a broad S-shaped path. The object comes from apparel, while its movement comes from the licensing business: one flexible standard traveling across categories and territories, adjusting to fit without losing its measure. Tick marks give the route a clear cadence and keep the tailoring reference visible from a distance.
This concept begins in the wider brand system rather than a single letter. Perry Ellis built a reputation around uncommon proportions and easygoing tailoring. Perry Ellis International extends brands by finding the right fit between owner, licensee, category, and market. A tape measure can hold both ideas with very little ceremony, which may make it the most natural luggage tag of the group.
The three independent studies are flexible enough for partner appreciation, a market event, employee recognition, or another point where a large portfolio briefly gathers in one place. Every image is a render made before a die exists.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Perry Ellis International and you'd like these made real, or anything here changed – say hello through our contact page.