Rachael Hood × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For Rachael Hood.

First, the whole job of a luggage tag in two words. We set THIS ONE above an old printer's fist pointing straight down at the bag it hangs on – the proofreader's mark, promoted to baggage claim.

The black-and-white THIS ONE pointing-hand stamp designed for Rachael Hood's leather luggage-tag collection.

Looks great when stamped onto the leather. The black tag of the trio carries the words in gold foil; classic caramel and pale sea-blue take a blind press.

A trio of black, caramel and pale sea-blue leather luggage tags stamped THIS ONE for Rachael Hood.

Next, a modest medal. Thirteen best luggage tags is the standing record, so ours pins on a rosette and titles itself THE 14TH BEST LUGGAGE TAG – forever one spot shy of the list, still wearing the ribbon. The trio keeps to prize-ribbon colors, from deep wine to pale rose.

The black-and-white THE 14TH BEST LUGGAGE TAG rosette stamp designed for Rachael Hood.

Three leather luggage tags in wine, golden tan and blush stamped THE 14TH BEST LUGGAGE TAG for Rachael Hood.

Then we stamped the carousel itself: a ring of lookalike suitcases circling EASILY THE BEST BAG HERE, one of them starred. The leathers restage the joke – two quiet suitcase colors, and the warm red one that wins.

The black-and-white EASILY THE BEST BAG HERE carousel stamp designed for Rachael Hood.

A navy, warm gray and red leather luggage-tag trio stamped EASILY THE BEST BAG HERE for Rachael Hood.

Then the shortest review a destination can earn. A road swings out between two peaks toward the sun, and WORTH THE TRIP stands beneath, running lengthwise along the tag in deep green and honeyed russet. It looks absolutely gorgeous when stamped onto the leather.

The black-and-white WORTH THE TRIP mountain-road stamp designed for Rachael Hood.

A forest-green and honeyed-russet leather luggage-tag duo stamped WORTH THE TRIP for Rachael Hood.

Next, the ritual behind every packing hack ever published: a checklist with all boxes already ticked, down to GONE. Pale warm greige for the paper, deep espresso brown for the pen.

The black-and-white PACKED CHARGED GONE checklist stamp designed for Rachael Hood.

A pale greige and dark espresso leather luggage-tag duo stamped PACKED CHARGED GONE for Rachael Hood.

And finally, for every bag that goes farther than it looks. A small suitcase lets out a long looping route that ends at a star, a little plane midway, and FARTHER THAN IT LOOKS runs beneath. Dusty lavender for the haze of distance; mottled chestnut for the miles already in the leather.

The black-and-white FARTHER THAN IT LOOKS flight-route stamp designed for Rachael Hood.

A lilac and Sicilian-brown leather luggage-tag duo stamped FARTHER THAN IT LOOKS for Rachael Hood.


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Rachael Hood and you'd like these made real, or anything here changed – say hello through our contact page.