Story Changes Culture × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For Story Changes Culture.

The Story Changes Culture navy wordmark.

First, the warm-up: we put the full wordmark on the luggage tags. Navy for their ink and golden tan for the orange they accent with; the pale greige tag stands in for all the white space they leave around their words.

Story Changes Culture wordmark blind-debossed on blueberry, arizona and gray-sand leather luggage tags.

Next, the stitch. Story Changes Culture calls stories the connective tissue between people – so we set the name in two lines of type and sewed them together. One running thread passes under STORY, loops down the margin and comes back under CHANGES CULTURE, where the needle is still mid-stitch.

Black-and-white connective-stitch die artwork for Story Changes Culture.

It looks genuinely beautiful when stamped onto the leather. We pressed it into the lower right corner of the toiletry bags, navy over chestnut.

Connective-stitch design blind-debossed on blueberry and sicilian leather toiletry bags for Story Changes Culture.

Keychains with the stitch look just awesome too – one navy, one golden tan.

Connective-stitch design blind-debossed on blueberry and arizona leather keychains for Story Changes Culture.

Then we gave it the whole base of the golden tan catchall tray, at generous size, where pockets get emptied at the end of the day.

Connective-stitch design blind-debossed in an arizona leather catchall tray for Story Changes Culture.

And finally, the journals. The morning ritual in this practice is coffee, then DESIGN YOUR DAY written at the top of a blank page – so that is what the cover now carries: the phrase above empty ruled lines, with the ring the coffee cup left behind. One journal in navy, one in pale greige – the ink and the page.

Black-and-white DESIGN YOUR DAY journal die artwork for Story Changes Culture.

Looks absolutely gorgeous when stamped onto the leather.

DESIGN YOUR DAY blind-debossed on blueberry and gray-sand leather journals for Story Changes Culture.

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Story Changes Culture and you'd like these made real, or anything here changed – say hello through our contact page.