USDA Farm Service Agency, Georgia × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world marks.

An August study.

The Georgia State Office of the USDA Farm Service Agency works from East Hancock Avenue in Athens, and its reach runs out to every county in the state where somebody farms. The job, in the agency's own words, is helping producers "invest in, improve, protect and expand their agricultural operations." In practice that means loan help and price support in one season, conservation and disaster recovery in another. This July the office reported 4,475 Georgia acres newly accepted into the Conservation Reserve Program – the kind of sentence a state office gets to write when a long chain of paperwork has gone right.

What we liked most is the shape of the work. A national farm program only becomes real when someone in a Georgia office helps a producer act on it, and the people steering the state operation know the ground – the current State Committee farms cattle and timber, cotton and greenhouse vegetables. That handoff from ruled page to plowed row felt worth pressing into leather.

The mark, as found

Dark blue capitals with one gold sweep crossing them low, like a field drawn in a single line, and the department's name set beneath.

Official USDA Farm Service Agency mark for the Georgia State Office study

Pressed

The mark is a compact, stacked lockup, so it stands upright on the tag face. We pressed it on a trio: blueberry navy for the deep blue of the monogram, and golden-tan arizona for the field line that crosses it. The black tag takes the mark in gold foil, the one press in our line where the gold sweep gets to be literally gold.

Georgia Farm Service Agency mark pressed on blueberry, arizona, and black leather luggage tags

Office to field

The office half of farm service is ruled paper – ledgers and acreage reports. So the first companion die begins as exactly that: straight ruled lines, evenly spaced, page after page. At the horizon the same lines bend and become the furrows of a plowed field, all of them converging on one small barn. We tried a version with a sun over the ruling; the barn alone said it better. GEORGIA sits letterspaced along the base.

Office to Field die artwork created for the Georgia Farm Service Agency study

On the catchall tray the scene takes the whole base, pressed blind into golden-tan arizona leather, so the furrows catch the light under whatever the day empties out of a pocket.

Office to Field design blind debossed on an arizona leather catchall tray

The wrap journals carry it generously in the lower corner – a pair in caramel and deep forest green, the green a quiet nod to the conservation acres the office just enrolled.

Office to Field design blind debossed on caramel and forest green leather journals

Season after season

The calendar in Athens is circular. Enrollment windows come back, and so do harvests, and much of the work is helping a farm meet the same season a little stronger than last time. The second die is a small courthouse medallion for that rhythm: an open cotton boll held between two rising wheat ears, with GEORGIA arched over the top and SEASON AFTER SEASON carried around the base.

Season After Season die artwork created for the Georgia Farm Service Agency study

On the toiletry bags it sits at maker's-mark scale in the lower right corner, pressed blind on a blueberry-navy bag stacked over dark espresso – navy above, turned earth below.

Season After Season seal blind debossed on blueberry and dark espresso leather toiletry bags

The keychain duo gives the seal the office's two colors, one fob in blueberry navy and one in golden tan, sized for the rings that open a county office in the morning.

Season After Season seal blind debossed on blueberry and arizona leather keychains


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're the Georgia Farm Service Agency and you'd like these made real, or anything here changed – say hello through our contact page.