Al Jusant Travel × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
A July study.
Al Jusant Travel arranges journeys from Wilmington, Delaware. Their homepage counts more than 35 years of service; the student-groups page says more than 30, and we'll take the modest figure, since either is long enough to know a route by heart. Latin America and the Holy Land are the specialties named up front. Student groups get a page of their own, where the firm writes of working closely with educators and schools on custom, memorable trips. The name rewards a pause too: jusant is the French word for the ebb tide, the water heading out. A fine name for a firm in the business of departures, though we suspect the founders may simply have liked the sound.
The mark earns its frame. A white passenger jet crosses a globe drawn in thin lines of longitude and latitude, and a slim vertical rule sets the device apart from AL JUSANT TRAVEL in bold condensed capitals. A long rectangular border closes the lockup, and the live site carries the whole thing white over dark navy. A mark built from single white lines on a dark ground is already most of the way to being a stamping die, which is why this one asked for the study.
The mark, as found
Pressed lengthwise
Blueberry was the easy call, since the white mark has lived on navy everywhere we found it, and poppy answers the lantern-red streets of their homepage hero. Black takes the gold. Capitals this condensed make us a little wary in a blind deboss, where a narrow counter can close up under the press; gold foil on black forgives more, and the long frame held its line on every pull we rendered.
Round the clock
Their student page promises “dedicated round-the-clock service,” and the firm's own device already knew how to draw it. The globe becomes a clock face and the jet its hand, with ROUND THE CLOCK set around the dial. An airplane makes an odd hand for a clock, we admit; it points everywhere in turn, which for a travel office may be the whole job.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Al Jusant Travel and you'd like these made real, or anything here changed – say hello through our contact page.