AlphaCore Wealth Advisory × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For AlphaCore Wealth Advisory.

First, for the warm-up, we put the AlphaCore lockup on the luggage tags – a black tag between navy and warm tan. The black tag carries the press in gold.

The official AlphaCore Wealth Advisory logo in white on its deep navy brand ground.

Black, navy, and warm tan leather luggage tags stamped with the AlphaCore Wealth Advisory logo.

Next, we took "What You Earn Should Be Kept" at its word and drew a keep – the fortified inner tower of a castle, the room where everything worth defending is stored.

A black-and-white castle keep stamp design reading What You Earn Should Be Kept for AlphaCore Wealth Advisory.

A bag whose whole job is keeping things claims it first. Looks great when stamped onto the leather.

Navy and deep brown leather toiletry bags stamped with the AlphaCore Wealth Advisory keep design.

The journals carry the keep too, in navy and warm tan – the plans get written inside the walls.

Navy and warm tan leather journals stamped with the AlphaCore Wealth Advisory keep design.

Then, the core. A solid alpha holds the center of an old star chart, with satellites in orbit around it, each path tilted its own way – a portfolio built so that no two things move together. "Guided by Evidence" rings the chart.

A black-and-white celestial core stamp design reading Guided by Evidence for AlphaCore Wealth Advisory.

On the keychains it reads like a pocket observatory. The black fob carries it in gold.

Black and warm tan leather keychains stamped with the AlphaCore Wealth Advisory celestial core design.

And finally, "Where Complexity Ends and Legacy Begins" as one unbroken line – it enters as a tangle and leaves dead straight. We pressed it into the golden tan catchall tray, where the day's complexity gets emptied out every evening. It looks genuinely beautiful.

A black-and-white tangled line design reading Where Complexity Ends and Legacy Begins for AlphaCore Wealth Advisory.

A golden tan leather catchall tray stamped with the AlphaCore Wealth Advisory complexity-to-legacy line design.

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're AlphaCore Wealth Advisory and you'd like these made real, or anything here changed – say hello through our contact page.