Be Well Counseling, Inc. × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world logos.
An August study.
For the warm-up, we put the logo on the luggage tags. The trio is matched to the mark itself – pale sea-blue for the seafoam field and pale greige for the cream lettering. The third tag gives the diamond its navy.


Next, the line we kept coming back to: "It doesn't matter if the glass is half full or half empty if you have a pitcher nearby." So we drew the glass at exactly half, and stood the pitcher beside it, full.

It rides in the corner of the toiletry bags, navy over deep espresso, and on keychains in the practice's two blues – so the pitcher is, in fact, always nearby. Looks great when stamped onto the leather.


Then, the headline. Their own homepage answers "Get to the Heart of the Matter" with an artichoke, so we halved one – and at the center of all those protective layers, the heart is drawn as an actual heart. It sits on the catchall tray in golden tan, where whatever the day carried gets set down.


And finally, the one we liked the most. For the Camus line their homepage keeps, we ringed a small burning sun with bare winter branches – INVINCIBLE SUMMER. It goes on the journals, one in pale winter greige and one in summer's golden tan. It looks genuinely beautiful.


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Be Well Counseling, Inc. and you'd like these made real, or anything here changed – say hello through our contact page.