Bonilla Vacations × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world marks.

A July study.

Bonilla Vacations is Danny Bonilla's family agency near BWI in Hanover, Maryland – cruises and all-inclusive escapes since 2017, with a group specialty that runs from class reunions to destination weddings. His logo pins a palm and a wave inside a map marker, and his tagline gives the brief away: travel beyond the guidebook.

The mark, as found

Bonilla Vacations logo - a map pin holding a palm and wave beside the wordmark

Pressed

A pale sea-blue for the vacations line, navy blueberry for the wordmark over it, and black for the gold pass.

Bonilla Vacations leather luggage tags - sea-blue, blueberry and gold on black

Beyond the guidebook

Then the second die, drawing the tagline: an open guidebook, and a dashed route that starts on page twelve and refuses to stay there – off the page, past the edge, arrow first.

Beyond-the-guidebook design made for Bonilla Vacations - a route running off the page

Bonilla Vacations guidebook leather luggage tags - sea-blue, blueberry and gold on black

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Bonilla Vacations and you'd like these made real, or anything here changed – say hello through our contact page.