Three coastal luggage-tag studies for Carey & Giampa
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
Three useful objects from one coastal visual language
Carey & Giampa Realtors serves buyers and sellers across coastal New Hampshire, Southern Maine, and Massachusetts. Its current presentation pairs seacoast property and harbor photography with direct routes for property search, listing advice, rentals, and local community connections.
The identity begins with a pale-blue scallop beside a spare black serif name. Rather than reproduce that mark, these studies isolate three less literal behaviors: narrow lines spreading from one base, two quiet parallel rules, and a curved shoreline meeting a firm working edge. Each behavior becomes a recognizable object that belongs naturally near the water.
As leather luggage tags, the designs could suit a coastal closing, referral thank-you, team trip, office milestone, client journey, vendor relationship, or year-end occasion. They avoid houses, keys, sold signs, maps, anchors, and copied shell imagery. The first read is an ordinary tool; the second is a specific connection to the brokerage's place and visual system.
Leather and treatment
Deep coastal blue, warm natural tan, and charcoal leather keep the palette useful and quiet. Blind impressions suit an everyday closing or team gift, while one restrained antique-brass line gives the darkest tag a more formal option without turning the design into a badge.
The three concepts
1. The Clam Rake
A broad hand rake opens from one narrow handle into a fan of sturdy hooked tines. Its spreading construction recalls the identity's radiating coastal ribs, but the image is plainly a working shoreline tool rather than a shell or emblem.
2. The Dock Ladder
A four-rung dock ladder crosses one curling wave. The ladder turns the identity's paired horizontal rules into something practical, while the single curve brings in the long seacoast horizon without illustrating a property or destination.
3. Line on a Cleat
One rope circles a simple dock cleat and leaves in two clean directions. The curved line meeting a hard horizontal form restates the shoreline-and-breakwater grammar as a familiar action: a journey secured before the next departure.
These are independent design studies for appropriate team, partner, collaborator, adviser, vendor, volunteer, or client occasions. No affiliation or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you're Carey & Giampa Realtors and you'd like these made real, or anything here changed – say hello through our contact page.