Fora Travel × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For Fora Travel.

For the warm-up, we pressed the FORA wordmark along the luggage tags, lengthwise, at the generous size four wide capitals deserve.

The black tag carries it in gold.

The black FORA Travel wordmark prepared as leather stamp artwork.

Black, gray-sand and caramel leather luggage tags stamped with the FORA Travel wordmark.

We cut it down to fob size for the keychains too – a mark this plain keeps its nerve at any scale. Here as well, the black fob takes the gold.

Black and gray-sand leather keychains stamped with the FORA Travel wordmark.

Next, the promise itself. Travel planned "with care, intention, and ease" – we set the three words in one quiet column, each beneath its own small sign.

It looks genuinely beautiful.

Black-and-white CARE INTENTION EASE stamp artwork drawn for Fora Travel.

Blush, lilac and dark espresso leather luggage tags stamped with CARE INTENTION EASE for Fora Travel.

The same column presses into the corner of the toiletry bags, caramel over dark espresso – a promise kept at packing time.

Caramel and dark espresso leather toiletry bags stamped with CARE INTENTION EASE for Fora Travel.

Then, the route. A dashed line runs straight across the tag, and one solid line leaves it for the mountains – OFF THE BEATEN PATH.

Looks great when stamped onto the leather.

Black-and-white OFF THE BEATEN PATH mountain-route stamp artwork drawn for Fora Travel.

Forest-green, arizona and sicilian-brown leather luggage tags stamped with the OFF THE BEATEN PATH design for Fora Travel.

On the catchall tray the same detour wanders across golden tan at full size – the dish your keys land in once the trip is over.

An arizona leather catchall tray stamped with the OFF THE BEATEN PATH mountain route for Fora Travel.

Family travel got a tag of its own. Four suitcases stand in a row, big to small, a bear's ear peeking out of the smallest – ALL TOGETHER NOW. We cut the trio in warm browns of different depths, caramel down to a honeyed russet, related the way families are.

Black-and-white ALL TOGETHER NOW family-suitcase stamp artwork drawn for Fora Travel.

Caramel, sicilian-brown and indian-summer leather luggage tags stamped with ALL TOGETHER NOW for Fora Travel.

For the cruise clients, a liner steams ahead while its wake settles into ruled, even water behind it. SMOOTH SAILING is the whole forecast.

Black-and-white SMOOTH SAILING ocean-liner stamp artwork drawn for Fora Travel.

Blueberry, caramel and gray-sand leather luggage tags stamped with SMOOTH SAILING for Fora Travel.

Trips here get planned in two languages, so one tag speaks the second: a full sun over BUEN VIAJE.

Black-and-white BUEN VIAJE sun stamp artwork drawn for Fora Travel.

Arizona, poppy-red and turquoise leather luggage tags stamped with BUEN VIAJE for Fora Travel.

On the keychains the sun rides golden tan and pale sea-blue. A genuinely happy little fob.

Arizona and pale sea-blue leather keychains stamped with BUEN VIAJE for Fora Travel.

The window seat is our idea of the right luxury – the detail that costs nothing and makes the flight. A cabin window with the weather stacked outside, WINDOW SEAT PLEASE beneath.

Black-and-white WINDOW SEAT PLEASE cabin-window stamp artwork drawn for Fora Travel.

Blueberry, pale sea-blue and gray-sand leather luggage tags stamped with WINDOW SEAT PLEASE for Fora Travel.

And finally, the stamp we would press into every passport if border control let us: LASTING MEMORIES around the rim and ADMITTED across the center, with the date line left blank for the next trip.

Black-and-white LASTING MEMORIES ADMITTED entry-stamp artwork drawn for Fora Travel.

Blueberry and gray-sand leather passport covers stamped ADMITTED for Fora Travel.

It closes the journals too, low in the corner, dark espresso beside pale warm greige – ink beside paper. The surest way a memory lasts is getting written down.

Dark espresso and gray-sand leather journals stamped ADMITTED for Fora Travel.

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Fora Travel and you'd like these made real, or anything here changed – say hello through our contact page.